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Unleashing the Power of UX Analytics
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This chapter highlighted the significance of the North Star statement in guiding a project’s objectives and overall direction. The North Star statement is a concise and aspirational description of a project’s ultimate goal, and it serves as a critical reference point for decision-making and ensuring that the project remains focused on its intended outcomes. By establishing a clear and aspirational North Star statement and regularly testing and validating assumptions, project teams can increase their chances of success and achieve their desired outcomes.
We learned about the formula for writing one and how we pull the purpose section out to write our North Star statement, and then also how to iterate through, using constant feedback from new testing to continually fine-tune and validate our work against the reactions of our users to the changes we’re making with the product.
Coming up next: change management and the importance of realizing that any...