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Unleashing the Power of UX Analytics
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Unleashing the Power of UX Analytics
By:
Overview of this book
UX analytics is a field that recognizes the significance of understanding human behavior and emotions in designing user experiences. It goes beyond mere metrics and embraces a people-centric approach. With the help of this comprehensive guide, you’ll acquire essential skills, knowledge, and techniques to establish a top-notch UX analytics practice.
Unleashing the Power of UX Analytics will equip you with the strategies and tactics necessary to effectively collect, analyze, and interpret data, empowering you to make informed decisions that enhance the overall user experience. It emphasizes the importance of empathy in comprehending user needs and desires, enabling you to create meaningful and impactful design solutions. As you advance, this book walks you through the entire UX analytics process, from setting goals and defining key performance indicators (KPIs) to implementing various research methods and tools. You'll gain insights into user interview best practices, usability testing, and techniques for gathering qualitative and quantitative data.
Armed with the knowledge of data analysis and interpretation, you'll be able to uncover patterns, trends, and user preferences to make data-driven decisions.
Table of Contents (25 chapters)
Preface
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Part 1: Introduction to UX Analytics
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Chapter 1: Understanding the Fundamentals of User Experience
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Chapter 2: Just What Do We Mean by Analytics?
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Chapter 3: Using Analytics Effectively for Successful UX Projects
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Chapter 4: Achieving Success through a Repeatable Process
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Part 2: Goals
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Chapter 5: North Star Statement – Your Greenlit Marching Orders
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Chapter 6: Change Management: It’s Not Just about the Systems, It’s about the People
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Part 3: Research
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Chapter 7: Design Thinking: Understanding the Core Problem-Solving Tool in a UX Practice
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Chapter 8: Interviews and Personas – Best Practices for Quick and Efficient User Understanding
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Chapter 9: Surveys – A High-Level, Broad-Stroke Tool for Quick Direction
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Chapter 10: UX Metrics – The Story of Operational Measurement
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Chapter 11: Live by Your Data, Die by Your Data
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Chapter 12: The Tools It Takes to Gather and Consolidate Information
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Part 4: Strategy
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Chapter 13: Digital Transformation – An Enterprise Use of UX Analytics
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Chapter 14: Content Strategy and Analysis – an Analytics-Based, User-Centric Approach
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Part 5: Tactics
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Chapter 15: Deliverables – You Wrapped the Research, Now What Do You Present?
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Chapter 16: Data Visualization – the Power of Visuals to Help with Cognition and Decisions
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Chapter 17: Heuristics – How We Measure Application Usability
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Index
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