-
Book Overview & Buying
-
Table Of Contents
-
Feedback & Rating

Unleashing the Power of UX Analytics
By :

What matters is a combination of what a corporation says matters and what strategic and task-oriented employees say matters. While there are goals and accomplishments that the enterprise says must be realized, there are also real-world considerations from the ground up. Figure 11.5 puts this into perspective.
Figure 11.5 – The sweet spot of what matters
Organization: “We need this and we need it now!”
Individual(s), the ones you interviewed, and the ones from whom your automated analytics gave you metrics: “Yeah, okay, sure. Just fix this XYZ software so that I don’t have to spend 45% of my workday trying to find what I need, in the six different places I have to look, and then combine all that together with Excel and Word.”
When stakeholders understand what they’re up against, because you’ve done the right kind of UX analytics work and proved the slight flaws in the...