
The Infinite Retina
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The Apple Vision Pro marks a pivotal moment in the development and commercialization of Spatial Computing technologies. As a premium MR device, it not only sets a new benchmark in terms of capabilities but also has the potential to influence consumer adoption, reshape competition, and create novel market opportunities.
The Apple Vision Pro enters the market as a high-end device with a price tag that reflects its advanced technology and premium features. Despite its steep cost, it has the potential to drive widespread consumer adoption of Spatial Computing by leveraging Apple’s brand loyalty, ecosystem integration, and focus on UX.
The Vision Pro is currently targeted at early adopters and professionals willing to invest in cutting-edge technology. This group has historically driven the success...
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