
The Infinite Retina
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During the fall of 2019, one of the biggest Fry’s Electronics locations in Silicon Valley announced it would close. This retail store used to have dozens of checkout lanes and it often had long lines during its heyday in the 1980s. John Fry gave us a tour on the opening day of its Sunnyvale store when it brought in its first million dollars of revenue in one day. Those days are long gone now.
Figure 7.3: Photo credit: Google Maps. The Palo Alto location of Fry’s Electronics has closed as of January 2020.
We all know the reason why it closed: Amazon crushed it. The truth is that Fry’s didn’t change, but the competition did. It was disrupted, as we say in Silicon Valley.
Amazon and other online retailers, like B&H Photo, took away Fry’s unique position of having everything from soldering irons to computer processors. Back then, it was “the place”...
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