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The Infinite Retina

The Infinite Retina

By : Irena Cronin, Robert Scoble
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The Infinite Retina

The Infinite Retina

By: Irena Cronin, Robert Scoble

Overview of this book

What is Spatial Computing and why is everyone from Tesla, Apple, and Meta investing heavily in it? Irena Cronin and Robert Scoble answer that question to help you understand where Spatial Computing - an augmented reality where humans and machines can interact in a physical space - came from, where it's going, and why it's so fundamentally different from the computers or mobile phones that came before. They present seven visions of the future and the industry verticals in which Spatial Computing has the most influence - Transportation; Technology, Media, and Telecommunications; Manufacturing; Retail; Healthcare; Finance; and Education. The book also shares insights from leading experts, industry veterans and innovators, including Sebastian Thrun, Ken Bretschneider, and Hugo Swart. They dive into what they think will happen in the medium term and what it could mean for humanity in the long term. This new second edition has many substantial updates, including two new chapters on the relevance of Generative AI to Spatial Computing and a new chapter on the impact of the Apple Vision Pro. Each existing chapter has been updated to have the most current information and commentary.
Table of Contents (20 chapters)
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2
Part I: Why Spatial Computing and Why Now?
6
Part II: The Seven Visions
14
Part III: The Spatial Business
19
Other Books You May Enjoy
20
Index

The Predictive Breakthrough

Predictability goes beyond knowing that if it’s 8:45 a.m. on a Monday, you probably are headed to work. Vic Gundotra, who used to be an executive at Google, told us that Google realized that if you walked into a store, that act predicted you would end up buying something in that store. That might seem obvious, but it was a breakthrough in thinking through how to advertise to users. Kelley Blue Book, among others, used that learning to put car advertising in front of you once you walked onto a car lot, via your mobile phone’s notifications or by sending you an email based on your previous login to Kelley Blue Book, sometimes even convincing you to leave that lot to get a better deal elsewhere.

If you are visiting a Volvo lot after doing a bunch of searches on Kelley Blue Book, another car company might even offer you $50 to come to their dealership and take a test drive in an attempt to get you to leave the Volvo lot without making a purchase...

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