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The Infinite Retina

The Infinite Retina

By : Irena Cronin, Robert Scoble
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The Infinite Retina

The Infinite Retina

By: Irena Cronin, Robert Scoble

Overview of this book

What is Spatial Computing and why is everyone from Tesla, Apple, and Meta investing heavily in it? Irena Cronin and Robert Scoble answer that question to help you understand where Spatial Computing - an augmented reality where humans and machines can interact in a physical space - came from, where it's going, and why it's so fundamentally different from the computers or mobile phones that came before. They present seven visions of the future and the industry verticals in which Spatial Computing has the most influence - Transportation; Technology, Media, and Telecommunications; Manufacturing; Retail; Healthcare; Finance; and Education. The book also shares insights from leading experts, industry veterans and innovators, including Sebastian Thrun, Ken Bretschneider, and Hugo Swart. They dive into what they think will happen in the medium term and what it could mean for humanity in the long term. This new second edition has many substantial updates, including two new chapters on the relevance of Generative AI to Spatial Computing and a new chapter on the impact of the Apple Vision Pro. Each existing chapter has been updated to have the most current information and commentary.
Table of Contents (20 chapters)
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2
Part I: Why Spatial Computing and Why Now?
6
Part II: The Seven Visions
14
Part III: The Spatial Business
19
Other Books You May Enjoy
20
Index

What Drives Consumers?

People buy emotionally, not rationally. That is what we learned while working at consumer electronics stores in the 1980s. What do we mean by that? Let’s say you are a grandfather who is tasked to buy some headphones for his granddaughter for, say, a Christmas gift. He goes into a store, say a Best Buy, and is overwhelmed with choices. He can’t hear well, so he can’t tell the difference between, for example, a Sennheiser or a Sony. The salesperson isn’t much better at figuring out what will put a smile on the granddaughter’s face when she opens her gift, either.

He remembers that he saw Beats on American Idol and that Apple had bought them, so he walks out of the store with some of those. Why? Because he knows that on Christmas morning, if she doesn’t like the Beats, he can defend the purchase by saying, “Hey, if they are good enough for American Idol, they are good enough for me,” and that, as Apple...

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