To draw a map, you only need a pen and a slightly larger sheet of paper. But software can help tremendously. That's why this book contains detailed, beginner-level tutorials on creating maps using different software products, including Adobe Illustrator, Balsamiq Mockups, Axure RP, or even Microsoft Word. Remember, even if you don't have access to any of those, each map type can also be drawn using a broad range of software or even freehand.
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Book Overview & Buying
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Table Of Contents
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User Experience Mapping
By :
User Experience Mapping
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Overview of this book
Do you want to create better products and innovative solutions? User experience maps will help you understand your users and improve communication with them. Maps can also champion user-centricity within the organization.
This book is the first print resource covering two advanced mapping techniques—the behavioral change map and the 4D UX map. You’ll explore user story maps, task models, and journey maps, while also creating wireflows, mental model maps, ecosystem maps, and solution maps. You’ll learn how to use insights from real users to create and improve your maps and products.
The book delves into each major user experience map type, ranging from simple techniques based on sticky notes to more complex map types, and guides you in solving real-world problems with maps. You’ll understand how to create maps using a variety of software products, including Adobe Illustrator, Balsamiq Mockups, Axure RP, and Microsoft Word. Besides, you can draw each map type with pen and paper too!
The book also showcases communication techniques and workshop ideas. You’ll learn about the Kaizen-UX management framework, developed by the author, now used by many agencies and in-house UX teams in Europe and beyond.
Buying this book will give you hundreds of hours worth of user experience knowledge, from one of the world’s leading UX consultants. It will change your users’ world for the better. If you are still not convinced, we have hidden some cat drawings in it, just in case.
Table of Contents (13 chapters)
Preface
Free Chapter
How Will UX Mapping Change Your (Users) Life?
User Story Map - Requirements by Collaboration and Sticky Notes
Journey Map - Understand Your Users
Wireflows - Plan Your Product
Remote and Lab Tests for Map Creation
Solution Mapping Based on User Insights
Mental Model Map - A Diagram of the Perceived Reality
Behavioral Change Map - The Action Plan of Persuasion
The 4D UX Map - Putting It All Together
Ecosystem Maps - A Holistic Overview
Kaizen Mapping - UX Maps in Agile Product Management
References
Customer Reviews
