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User Experience Mapping

By : Szabo

3.5 (8)

Buy this Book

User Experience Mapping

3.5 (8)

By: Szabo

Buy this Book

Overview of this book

Do you want to create better products and innovative solutions? User experience maps will help you understand your users and improve communication with them. Maps can also champion user-centricity within the organization. This book is the first print resource covering two advanced mapping techniques—the behavioral change map and the 4D UX map. You’ll explore user story maps, task models, and journey maps, while also creating wireflows, mental model maps, ecosystem maps, and solution maps. You’ll learn how to use insights from real users to create and improve your maps and products. The book delves into each major user experience map type, ranging from simple techniques based on sticky notes to more complex map types, and guides you in solving real-world problems with maps. You’ll understand how to create maps using a variety of software products, including Adobe Illustrator, Balsamiq Mockups, Axure RP, and Microsoft Word. Besides, you can draw each map type with pen and paper too! The book also showcases communication techniques and workshop ideas. You’ll learn about the Kaizen-UX management framework, developed by the author, now used by many agencies and in-house UX teams in Europe and beyond. Buying this book will give you hundreds of hours worth of user experience knowledge, from one of the world’s leading UX consultants. It will change your users’ world for the better. If you are still not convinced, we have hidden some cat drawings in it, just in case.

Preface

What this book covers

What you need for this book

Who this book is for

Conventions

Reader feedback

Customer support

Free Chapter

How Will UX Mapping Change Your (Users) Life?

Getting started with User Experience Mapping

Summary

User Story Map - Requirements by Collaboration and Sticky Notes

Why should you create user story maps?

Just tell the story

The grocery surplus webshop

How to create a user story

3 Cs – the process to turn stories into reality

The narrative flow

The user story map on the wall

Creating user story maps digitally

Summary

Journey Map - Understand Your Users

F2P FPS (an example from the gaming industry)

Personas

Creating persona documents with Smaply

Task models

Designing the user journey

Summary

Wireflows - Plan Your Product

The customer support chatbot

Wireframes

Wireframing with Balsamiq Mockups

Wireflow Improvement Workshop (WIW)

Summary

Remote and Lab Tests for Map Creation

Samsung's 2017 redesign

Test objectives

Lab, remote, and guerrilla testing

How to test Samsung UK?

Private panel

Moderated versus unmoderated tests

The scenario

The pilot test

Testing with WhatUsersDo.com

Summary

Solution Mapping Based on User Insights

Contiki adventure

Tagging - the science of active watching

How to tag videos

The solution map

Five steps to create the solution map

Put the solution map to action

Summary

Mental Model Map - A Diagram of the Perceived Reality

What's a mental model?

Buying a car

How mental models work?

Longitudinal research

Mental model mapping

Using the mental model map

Summary

Behavioral Change Map - The Action Plan of Persuasion

The Amazon miracle

Is it possible to change behaviors?

Credibility

The cue-routine-reward framework

Automate repetition

Heuristic and systematic processing

The LEVER framework

Drawing the behavioral change map

Summary

The 4D UX Map - Putting It All Together

The restaurant without tables

Sum of all maps

The MAYA map

Mental model snippets

Summary

Ecosystem Maps - A Holistic Overview

Shutter Swipe – where photographers and models meet

The ecosystem

Creating hexagon maps

Using ecosystem maps

Stakeholder maps

Summary

Kaizen Mapping - UX Maps in Agile Product Management

Your opportunity

The manager and the map

Kaizen-UX manifesto

The three UX roles

The Kaizen-UX framework

UX strategy – the beginning of all maps

Summary

References

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Personas

User journey maps are always based on one or more personas. Even if there is no mention of personas, when it was created the cartographer must have had at least one persona in mind. That’s why it makes sense to add the persona's name to the map itself, to make sure that it’s never detached from the map. Now, it’s about time we defined personas.

Personas are fictitious characters, representing a group of your users with similar goals. Personas should be rendered as a short, shareable, and easy-to-understand character sheet containing the behavior patterns, needs, and emotions of a target group. Personas will help you focus on your users and have empathy for them.

When Alan Cooper introduced personas in his book The Inmates Are Running the Asylum, the concept drastically changed UX (and he is also the reason why they are called personas, not personæ.)

Nowadays...