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User Experience Mapping
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For this chapter's example, we will choose remote testing not only for simplicity's sake but also because we want users from all corners of the United Kingdom, not just within a reasonable distance from central London. We want our users to be in the same or similar environment where they normally are when searching for their next smartphone online.
If you don't want to spend a dime to test your dream solution with real users, most remote testing providers have some form of trial. Alternatively, you can just create a similar test design, but run the test the guerrilla way.
Remember, what matters the most is getting genuine feedback from real users. Any means and solutions to get feedback are great, as long as they lead to a better understanding of user behaviors and ultimately a better product.
When you have decided among lab, remote, and guerrilla testing, you face another tough decision: the number of testers.
One of the most debated questions...
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