Sign In Start Free Trial
Account

Add to playlist

Create a Playlist

Modal Close icon
You need to login to use this feature.
  • Book Overview & Buying User Experience Mapping
  • Table Of Contents Toc
  • Feedback & Rating feedback
User Experience Mapping

User Experience Mapping

By : Szabo
3.5 (8)
close
User Experience Mapping

User Experience Mapping

3.5 (8)
By: Szabo

Overview of this book

Do you want to create better products and innovative solutions? User experience maps will help you understand your users and improve communication with them. Maps can also champion user-centricity within the organization. This book is the first print resource covering two advanced mapping techniques—the behavioral change map and the 4D UX map. You’ll explore user story maps, task models, and journey maps, while also creating wireflows, mental model maps, ecosystem maps, and solution maps. You’ll learn how to use insights from real users to create and improve your maps and products. The book delves into each major user experience map type, ranging from simple techniques based on sticky notes to more complex map types, and guides you in solving real-world problems with maps. You’ll understand how to create maps using a variety of software products, including Adobe Illustrator, Balsamiq Mockups, Axure RP, and Microsoft Word. Besides, you can draw each map type with pen and paper too! The book also showcases communication techniques and workshop ideas. You’ll learn about the Kaizen-UX management framework, developed by the author, now used by many agencies and in-house UX teams in Europe and beyond. Buying this book will give you hundreds of hours worth of user experience knowledge, from one of the world’s leading UX consultants. It will change your users’ world for the better. If you are still not convinced, we have hidden some cat drawings in it, just in case.
Table of Contents (13 chapters)
close
Free Chapter
1
How Will UX Mapping Change Your (Users) Life?
12
References

The grocery surplus webshop


We will create the user story map for a grocery surplus webshop. Using this e-commerce site, we will sell clearance food and drink at a discount price; this means food that would be thrown away at a regular store--for example, food past its expiry date or with damaged packaging. This idea is popular in developed countries, such as Denmark and the UK, and it might help to reduce on the amounts of food wasted every year, totaling 1.3 billion metric tonnes worldwide. We are trying to create the online-only version of WeFood (https://donate.danchurchaid.org/wefood). 

Our users can be environmentally conscious shoppers or low-income families with limited budgets, just to give two examples. In Chapter 3, Journey Map - Understand Your Users, we will introduce personas, and treat them separately; for now, we will only think about them as shoppers.

The opportunity to scratch your own itch

We have seen in the previous chapter that mapping will help you to achieve the most...

Unlock full access

Continue reading for free

A Packt free trial gives you instant online access to our library of over 7000 practical eBooks and videos, constantly updated with the latest in tech
bookmark search playlist font-size

Change the font size

margin-width

Change margin width

day-mode

Change background colour

Close icon Search
Country selected

Close icon Your notes and bookmarks

Delete Bookmark

Modal Close icon
Are you sure you want to delete it?
Cancel
Yes, Delete