Those three roles are responsible for different processes and deliverables. UXM doesn't just mean someone acting as a people manager. In fact, most of the UXM doesn't revolve around managing the UX team itself. The most important UXM function is to act as a buffer zone between the world outside of the UX team and the team members. This means ownership over the UX strategy and UX delivery. It also involves communicating with stakeholders and championing user-centricity in the whole organization, and sometimes even outside of it. Three of the map types we have explored in this book are mostly UX management deliverables. The user story map, the 4D UX Map, and the ecosystem map should be owned by UXM roles. They require input from outside of the team, and multiple team members inside of it. They should be owned by someone who can set standards and find the right people for the right...
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User Experience Mapping
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User Experience Mapping
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Overview of this book
Do you want to create better products and innovative solutions? User experience maps will help you understand your users and improve communication with them. Maps can also champion user-centricity within the organization.
This book is the first print resource covering two advanced mapping techniques—the behavioral change map and the 4D UX map. You’ll explore user story maps, task models, and journey maps, while also creating wireflows, mental model maps, ecosystem maps, and solution maps. You’ll learn how to use insights from real users to create and improve your maps and products.
The book delves into each major user experience map type, ranging from simple techniques based on sticky notes to more complex map types, and guides you in solving real-world problems with maps. You’ll understand how to create maps using a variety of software products, including Adobe Illustrator, Balsamiq Mockups, Axure RP, and Microsoft Word. Besides, you can draw each map type with pen and paper too!
The book also showcases communication techniques and workshop ideas. You’ll learn about the Kaizen-UX management framework, developed by the author, now used by many agencies and in-house UX teams in Europe and beyond.
Buying this book will give you hundreds of hours worth of user experience knowledge, from one of the world’s leading UX consultants. It will change your users’ world for the better. If you are still not convinced, we have hidden some cat drawings in it, just in case.
Table of Contents (13 chapters)
Preface
Free Chapter
How Will UX Mapping Change Your (Users) Life?
User Story Map - Requirements by Collaboration and Sticky Notes
Journey Map - Understand Your Users
Wireflows - Plan Your Product
Remote and Lab Tests for Map Creation
Solution Mapping Based on User Insights
Mental Model Map - A Diagram of the Perceived Reality
Behavioral Change Map - The Action Plan of Persuasion
The 4D UX Map - Putting It All Together
Ecosystem Maps - A Holistic Overview
Kaizen Mapping - UX Maps in Agile Product Management
References
Customer Reviews
