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User Experience Mapping

User Experience Mapping

By : Szabo
3.5 (8)
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User Experience Mapping

User Experience Mapping

3.5 (8)
By: Szabo

Overview of this book

Do you want to create better products and innovative solutions? User experience maps will help you understand your users and improve communication with them. Maps can also champion user-centricity within the organization. This book is the first print resource covering two advanced mapping techniques—the behavioral change map and the 4D UX map. You’ll explore user story maps, task models, and journey maps, while also creating wireflows, mental model maps, ecosystem maps, and solution maps. You’ll learn how to use insights from real users to create and improve your maps and products. The book delves into each major user experience map type, ranging from simple techniques based on sticky notes to more complex map types, and guides you in solving real-world problems with maps. You’ll understand how to create maps using a variety of software products, including Adobe Illustrator, Balsamiq Mockups, Axure RP, and Microsoft Word. Besides, you can draw each map type with pen and paper too! The book also showcases communication techniques and workshop ideas. You’ll learn about the Kaizen-UX management framework, developed by the author, now used by many agencies and in-house UX teams in Europe and beyond. Buying this book will give you hundreds of hours worth of user experience knowledge, from one of the world’s leading UX consultants. It will change your users’ world for the better. If you are still not convinced, we have hidden some cat drawings in it, just in case.
Table of Contents (13 chapters)
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1
How Will UX Mapping Change Your (Users) Life?
12
References

Summary

A behavioral change map is a visual representation of a path to change a user group's behavior. It's possible to change behaviors, but for that, your solution needs to have a high level of credibility. 

The classic behavior change model is based on the cue-routine-reward framework: a trigger makes you act (first an external cue), with a consistent behavior (routine), possibly resulting in a positive event (reward), which will reinforce the process. By repeating this enough, internal cues emerge, which are much more powerful. 

My behavior change model is an extended version of the cue-routine-reward framework. LEVER is a five-step framework. The second, namesake element of the framework is composed of five areas: Limitation, Elevation, Validation, Ease, and Reversibility. After one or more cycles, the previous routines get replaced by the LEVER-enabled routine, which leads to...

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