Contrary to the dreaded requirement document from the previous chapter, the discussion is an essential part of story maps, and we create them to help facilitate a healthy communication. My best answer to why should you create user story maps? is as follows:
User story maps solve the user's problems in the form of a discussion. Your job as a product manager or user experience consultant should be to make the world better through user-centric products, essentially by solving the user's problems.
Contrary to popular belief, user story maps are not just cash cows for agile experts. They will help a product to succeed, by increasing their understanding of the system. Not just what's inside it, but what will happen to the world as a result of such a system. By focusing on the opportunity and outcomes that will enable opportunity, the team...