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User Experience Mapping

User Experience Mapping

By : Szabo
3.5 (8)
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User Experience Mapping

User Experience Mapping

3.5 (8)
By: Szabo

Overview of this book

Do you want to create better products and innovative solutions? User experience maps will help you understand your users and improve communication with them. Maps can also champion user-centricity within the organization. This book is the first print resource covering two advanced mapping techniques—the behavioral change map and the 4D UX map. You’ll explore user story maps, task models, and journey maps, while also creating wireflows, mental model maps, ecosystem maps, and solution maps. You’ll learn how to use insights from real users to create and improve your maps and products. The book delves into each major user experience map type, ranging from simple techniques based on sticky notes to more complex map types, and guides you in solving real-world problems with maps. You’ll understand how to create maps using a variety of software products, including Adobe Illustrator, Balsamiq Mockups, Axure RP, and Microsoft Word. Besides, you can draw each map type with pen and paper too! The book also showcases communication techniques and workshop ideas. You’ll learn about the Kaizen-UX management framework, developed by the author, now used by many agencies and in-house UX teams in Europe and beyond. Buying this book will give you hundreds of hours worth of user experience knowledge, from one of the world’s leading UX consultants. It will change your users’ world for the better. If you are still not convinced, we have hidden some cat drawings in it, just in case.
Table of Contents (13 chapters)
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1
How Will UX Mapping Change Your (Users) Life?
12
References

How mental models work?


A mental model is not necessarily founded on facts or complete understanding of reality. Let's be honest, most of our mental models are flawed in many ways, and that's perfectly normal. They work because they are fast and simple and not because they are a complete representation of the reality. This is why when people choose between cars, they will not always choose the same car. Also, this is why UFO cults exist. The most important thing about a person's mental model is that it's simplified and very limited compared to what it models.

We will get back to UFO cults shortly, but we also need to mention the cognitive flexibility present in almost all humans above the age of 12 months: using a mental model doesn't exclude another mental model. We can think about two concepts simultaneously or switch between concepts without effort. This is why we can take many factors into account when buying a car. We can look at the brand, price, fuel type, color, and many other categories...

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