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Design Better and Build Your Brand in Canva

By : Laura Goodsell

4.4 (10)

Design Better and Build Your Brand in Canva

4.4 (10)

By: Laura Goodsell

Overview of this book

If you're constantly frustrated by how long it takes to create a design in Canva, then you've come to the right place. This book will get you up and running quickly with creating professional branded graphics in Canva. You’ll learn how to set up a Canva account, both free and pro and create a brand kit while understanding the importance of branding. Next, you’ll discover all the features and tools as well as how to put everything together to build a brand you love and graphics that work for your business. As you progress, the chapters will show you how to organize your account, create presentations, use videos and animation within your marketing materials and more. By the end of this book, you’ll have a solid understanding of what Canva is and what it does and be able to confidently and easily create a branded design from scratch.

Preface

Preface

Who this book is for

What this book covers

To get the most out of this book

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Conventions used

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Part 1: Getting Started, Templates, and Features

Part 1: Getting Started, Templates, and Features

Free Chapter

Chapter 1: Setting Up Canva on Desktop and Mobile

Chapter 1: Setting Up Canva on Desktop and Mobile

Technical requirements

What is Canva?

Free versus Pro – what’s the difference?

Setting up your Canva account

Using the mobile version of Canva

Setting up folders for organization

Scheduling content with the Content Planner

Summary

Chapter 2: Discovering and Editing Templates

Chapter 2: Discovering and Editing Templates

Finding and editing your templates

Starting and finding your designs

Using lines and shapes

Text effects and fonts

Summary

Chapter 3: Tools and Features for Using Elements and Images

Chapter 3: Tools and Features for Using Elements and Images

Adding elements into the mix

Adding and editing images

Changing the background

Summary

Chapter 4: Designing Eye-Catching Graphics through Useful Features

Chapter 4: Designing Eye-Catching Graphics through Useful Features

Grouping elements

Aligning and spacing text

Rulers and margins for print

Locking elements

Changing the transparency

Resizing your designs

Positioning elements front to back

The Background Remover tool

Summary

Part 2: Creating Your Brand and Design Tips

Part 2: Creating Your Brand and Design Tips

Chapter 5: Exploring the Awesome Creative Tools for Branding

Chapter 5: Exploring the Awesome Creative Tools for Branding

Understanding the basics of a brand

The importance of consistency

Canva’s awesome color generator tool

Discovering Canva’s fonts

How to create your brand kit

Understanding copyrights and trademarks

Summary

Chapter 6: Expert Hacks to Create Your Own Professional-Looking Designs

Chapter 6: Expert Hacks to Create Your Own Professional-Looking Designs

Adding gradients to achieve depth

Using the Quick Create feature

Using grids for quick, effective designs

Creating with frames

Creating graphs for your documents

Summary

Chapter 7: Five Graphic Design Principles You Need to Know

Chapter 7: Five Graphic Design Principles You Need to Know

Contrast

Balance

Hierarchy

Alignment

Repetition

Summary

Part 3: Let’s Get Creating

Part 3: Let’s Get Creating

Chapter 8: Creating Your Perfect Logo

Chapter 8: Creating Your Perfect Logo

Creating a logo in Canva and using templates

Brand guidelines for logos

Using icons, text, and basic shapes in logos

Creating different logo versions

Summary

Chapter 9: Making Social Media Graphics with Canva

Chapter 9: Making Social Media Graphics with Canva

Creating a profile frame

Creating a Facebook banner

Creating an animated Instagram story

Creating a business card

Creating a magazine or leaflet advert

Summary

Chapter 10: Leveraging Video and Animation within Your Business Marketing

Chapter 10: Leveraging Video and Animation within Your Business Marketing

Creating presentations

How to add and edit audio

How to add and edit video

How to add animation

Recording direct into Canva

Summary

Chapter 11: Downloading and Sharing Your Designs

Chapter 11: Downloading and Sharing Your Designs

How to download a design

How to share your design

Linking to social media

Creating clickable links

Apps you can connect to Canva

How to create a QR code

Summary

Chapter 12: Tips and Tricks for Printing

Chapter 12: Tips and Tricks for Printing

Printing templates

Designing multi-page documents for print

PDF editing and printing

Printing directly through Canva

Summary

Index

Index

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What this book covers

Chapter 1, Setting Up Canva on Desktop and Mobile, looks at what Canva is, setting up the platform, as well as the difference between Free and Pro accounts and creating folders to help you get organized from day one.

Chapter 2, Discovering and Editing Templates, helps you discover how to find and use Canva templates, as well as how to start one from scratch.

Chapter 3, Tools and Features for Using Elements and Images, helps with understanding the use of elements and backgrounds and discovering the full range of editing tools available for imagery within a design.

Chapter 4, Designing Eye-Catching Graphics through Useful Features, teaches you how to use the features that define Canva and allow you to create amazing eye-catching designs.

Chapter 5, Exploring the Awesome Creative Tools for Branding, looks at branding, how it is built, and what we need to create our own brand, as well as getting your branding set up in the Canva brand kit.

Chapter 6, Expert Hacks to Create Your Own Professional-Looking Designs, provides five tutorials for you to have a go at, which will help you to use and understand backgrounds, grids, frames, color, images, text, and graphs.

Chapter 7, Five Graphic Design Principles You Need to Know, outlines design principles that will help you to create amazing-looking designs.

Chapter 8, Creating Your Perfect Logo, shows you how to create a logo and sub-logos and understand the use of elements within a logo.

Chapter 9, Making Social Media Graphics with Canva, shows you how to create five different-style graphics needed for social media and business use.

Chapter 10, Leveraging Video and Animation within Your Business Marketing, teaches you how to use video and animation within Canva for your business needs.

Chapter 11, Downloading and Sharing Your Designs, shows you how to download and share your designs so you can get your business out there.

Chapter 12, Tips and Tricks for Printing, shows you how to print your designs through Canva or a third-party printer, as well as creating multi-page documents for book design.

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