Consistency is very important when it comes to your brand. I’m not going to go into a huge amount of detail on this subject, but I wanted to add a section just to give you an overview.

A consistent brand – that means you consistently use the same color palettes, imagery, logo, and fonts everywhere within your business – will help elevate your brand’s status.

People who follow you on social media will start to recognize your posts because you are always using your brand, your business will become familiar quicker, and people will stop scrolling to read your content because they have seen something they know, like, and trust.

We are very visual as human beings – colors, imagery and fonts jump out at us if we see them all the time and recognize them. This is important, especially on our social media channels, which are such fast-moving platforms and full of competitive content. We need to grab someone’s attention...