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  • Book Overview & Buying Design Better and Build Your Brand in Canva
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Design Better and Build Your Brand in Canva

Design Better and Build Your Brand in Canva

By : Laura Goodsell 
4.4 (10)
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Design Better and Build Your Brand in Canva

Design Better and Build Your Brand in Canva

4.4 (10)
By: Laura Goodsell 
Buy this Book

Overview of this book

If you're constantly frustrated by how long it takes to create a design in Canva, then you've come to the right place. This book will get you up and running quickly with creating professional branded graphics in Canva. You’ll learn how to set up a Canva account, both free and pro and create a brand kit while understanding the importance of branding. Next, you’ll discover all the features and tools as well as how to put everything together to build a brand you love and graphics that work for your business. As you progress, the chapters will show you how to organize your account, create presentations, use videos and animation within your marketing materials and more. By the end of this book, you’ll have a solid understanding of what Canva is and what it does and be able to confidently and easily create a branded design from scratch.
Table of Contents (18 chapters)
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Preface
Preface
Who this book is for
What this book covers
To get the most out of this book
Download the color images
Conventions used
Get in touch
Share Your Thoughts
Download a free PDF copy of this book
1
Part 1: Getting Started, Templates, and Features
Part 1: Getting Started, Templates, and Features
Free Chapter
2
Chapter 1: Setting Up Canva on Desktop and Mobile
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Chapter 1: Setting Up Canva on Desktop and Mobile
Technical requirements
What is Canva?
Free versus Pro – what’s the difference?
Setting up your Canva account
Using the mobile version of Canva
Setting up folders for organization
Scheduling content with the Content Planner
Summary
3
Chapter 2: Discovering and Editing Templates
Chapter 2: Discovering and Editing Templates
Finding and editing your templates
Starting and finding your designs
Using lines and shapes
Text effects and fonts
Summary
4
Chapter 3: Tools and Features for Using Elements and Images
Chapter 3: Tools and Features for Using Elements and Images
Adding elements into the mix
Adding and editing images
Changing the background
Summary
5
Chapter 4: Designing Eye-Catching Graphics through Useful Features
Chapter 4: Designing Eye-Catching Graphics through Useful Features
Grouping elements
Aligning and spacing text
Rulers and margins for print
Locking elements
Changing the transparency
Resizing your designs
Positioning elements front to back
The Background Remover tool
Summary
6
Part 2: Creating Your Brand and Design Tips
Part 2: Creating Your Brand and Design Tips
7
Chapter 5: Exploring the Awesome Creative Tools for Branding
Chapter 5: Exploring the Awesome Creative Tools for Branding
Understanding the basics of a brand
The importance of consistency
Canva’s awesome color generator tool
Discovering Canva’s fonts
How to create your brand kit
Understanding copyrights and trademarks
Summary
8
Chapter 6: Expert Hacks to Create Your Own Professional-Looking Designs
Chapter 6: Expert Hacks to Create Your Own Professional-Looking Designs
Adding gradients to achieve depth
Using the Quick Create feature
Using grids for quick, effective designs
Creating with frames
Creating graphs for your documents
Summary
9
Chapter 7: Five Graphic Design Principles You Need to Know
Chapter 7: Five Graphic Design Principles You Need to Know
Contrast
Balance
Hierarchy
Alignment
Repetition
Summary
10
Part 3: Let’s Get Creating
Part 3: Let’s Get Creating
11
Chapter 8: Creating Your Perfect Logo
Chapter 8: Creating Your Perfect Logo
Creating a logo in Canva and using templates
Brand guidelines for logos
Using icons, text, and basic shapes in logos
Creating different logo versions
Summary
12
Chapter 9: Making Social Media Graphics with Canva
Chapter 9: Making Social Media Graphics with Canva
Creating a profile frame
Creating a Facebook banner
Creating an animated Instagram story
Creating a business card
Creating a magazine or leaflet advert
Summary
13
Chapter 10: Leveraging Video and Animation within Your Business Marketing
Chapter 10: Leveraging Video and Animation within Your Business Marketing
Creating presentations
How to add and edit audio
How to add and edit video
How to add animation
Recording direct into Canva
Summary
14
Chapter 11: Downloading and Sharing Your Designs
Chapter 11: Downloading and Sharing Your Designs
How to download a design
How to share your design
Linking to social media
Creating clickable links
Apps you can connect to Canva
How to create a QR code
Summary
15
Chapter 12: Tips and Tricks for Printing
Chapter 12: Tips and Tricks for Printing
Printing templates
Designing multi-page documents for print
PDF editing and printing
Printing directly through Canva
Summary
16
Index
Index
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17
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Setting Up Canva on Desktop and Mobile

Canva is a fantastic platform that is available to everyone and is, in particular, ideal for small business owners. In this chapter, you will be introduced to Canva as well as how to set up your account, and we will go through the main differences between Free and Pro, so you can decide which is best for you. You will also have the chance to look at both mobile and desktop platforms, as there are some slight differences, and we will look at the Content Planner, which is Canva’s social media scheduling tool.

In this chapter we are going to cover the following main topics:

  • What is Canva?
  • Free versus Pro – what’s the difference?
  • Setting up your Canva account
  • Using the mobile version of Canva
  • Scheduling content with the Content Planner
  • Setting up folders for organization

By the end of this chapter, you will have set up your Canva account, created folders to organize your designs, understood the difference between the two different accounts as well as the desktop and mobile versions, and will be ready to get creating and schedule your content.

End of Section 1
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