Creating different-style logos for a variety of uses means you will always have a version of your logo that will work on every platform, online and offline.

Keep your original logo to hand, as you will need to use this as a basis for your submark logos. They will all have a similar look and feel to them as they belong to the same brand and need to be relatable to each other.

Start with creating a logo that would work on a dark background; we currently have one for a white or light background.

Simply swap the colors around. Here, I’ve changed the background to black and changed the text and oblong to white:

Figure 8.17 – A dark version of the finished logo

I now have my first submark logo.

Next, create a submark logo that would work as an icon or button by simplifying it even further. You could use just the first letters of your business name; these are often reduced in size when used, so need to...