Getting your brand kit set up in Canva is always one of the things I recommend every business completes first before getting on with its designs. Once you have your brand in place in Canva, it’s so much easier and quicker to create consistent, branded graphics. It will save you time and also keep you on brand. You may use the color blue, for example, but there are thousands of shades and tints of blue, so having the exact one in your kit keeps you on brand.

In this chapter, we are going to cover the following topics:

• Understanding the basics of a brand
• The importance of consistency
• Canva’s awesome color generator tool
• Discovering Canva’s fonts
• How to create your brand kit
• Understanding copyrights and trademarks

By the end of this chapter, you will fully understand what makes up a brand and how to create your own brand kit in Canva, along with color and font combinations, plus...