You have made some awesome moves already! You know what you are passionate about and perhaps you have already created a very first Minimum Viable Product (MVP). This could be a website, a survey, or maybe even a very simple app. It does not really matter how it manifests itself. The only thing that is important here is that it is something that could prove your hypothesis and it is something that requires only minimal effort. Learn from the feedback that you get, and figure out if your earliest assumptions are correct. If so, it is time for the next step.

In this chapter, we will see how to move on and how to deal with one of the biggest challenges of a startup. Time and timing are essential. This is particularly true for a bootstrapped startup. We will look at how to get things done when nothing is there yet and when the most important resources (time and...