Pirate metrics, as we have seen in Chapter 10, There is an API For That!, are about the conversion of your app users. Here the conversion steps are shown from acquisition to revenue:
For our app, in particular, it comes down to these steps: Awareness, Visit and search store, Download app, Open app, Activation (Register), and finally Retention. To keep things simple, for now, the ad income or in-app purchase (revenue) is not displayed here:
With each step, you lose a number of users. That is a completely normal phenomenon, but you need to make sure that you will not lose too many of them on the way. Let's say 1,000 people learn about the existence of your app by reading about it on a website or on Twitter. 800 of them click on the link to view the app in the store.
They see the app's icon, some screenshots, a description, and some feedback...
