All successful app developers learn from the feedback they get from their users. They investigate it and determine if they need to improve, to remove, or to add features in order to better support of the user's workflow. In this chapter, we will investigate what tools we can use to get feedback from our users if we cannot ask them in person. Multiple iterations of testing and optimizing are required to build an app that solves your customer's problem. Split testing (or A/B testing) is an ongoing process that can help you find the workflow, which will lead to the highest conversions. Using split testing, you can, for example, find the best registration flow for your app. In Chapter 10, There is an API For That!, we have seen some good suggestions of what you can do to improve the onboarding process. Now you can also run some experiments and measure...
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Lean Mobile App Development
By :
Lean Mobile App Development
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Overview of this book
Lean is the ultimate methodology for creating a startup that succeeds. Sounds great from a theoretical point of view, but what does that mean for you as an a technical co-founder or mobile developer?
By applying the Lean Start-up methodology to your mobile App development, it will become so much easier to build apps that take Google Play or the App Store by storm. This book shows you how to bring together smarter business processes with technical
know-how.
It makes no sense to develop a brilliant app for six months or longer only to find out later that nobody is interested in it. Build a Minimum Viable Product (MVP) first. Validate your
hypotheses early and often. Discover effective product development strategies that let you put Facebook's famous axiom "move fast and break things"
into practice.
A great app without visibility and marketing clout is nothing, so use this book to market your app, making use of effective metrics that help you track and iterate all aspects of project performance.
Table of Contents (22 chapters)
Preface
Free Chapter
Yes, There Is an App for That
Lean Startup Primer
Challenges in Applying Lean to Building Mobile Apps
An Agile Workflow in a Nutshell
A Pragmatic Approach
MVP is Always More Minimal Than You Think
Minimal Viable Product Case Studies
Cloud Solutions for App Experiments
Native, Hybrid, or Cross-Platform
There Is an API for That!
Onboarding and Registration
Do Things That Do Not Scale
Play Store and App Store Hacks
A/B Testing Your App
Growing Traction and Improving Retention
Scaling Strategies
Monetization and Pricing Strategy
Continuous Deployment
Building an Unfair Advantage
The Flyng Case Study
Appendix
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