In this chapter, we will focus on the onboarding and registration part of your app. It starts with the people that have downloaded the app from the Play Store or App Store. That is an important conversion already. Now they need to be converted into regular users of the app. That is not as easy as it sounds. Studies show that on average 20% of apps are used only once. There are many competing apps in Google Play Store or the App Store. A perfect onboarding strategy for your app is therefore a must have and it could heavily contribute to a good conversion. The first impression your users get of your app should be a good one. To make the conversion as smooth as possible, it is important to show what is in it for them. You should ask yourself why they should have to continue to use the app. From the very start, you have to help them to understand the added...
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Lean Mobile App Development
By :
Lean Mobile App Development
By:
Overview of this book
Lean is the ultimate methodology for creating a startup that succeeds. Sounds great from a theoretical point of view, but what does that mean for you as an a technical co-founder or mobile developer?
By applying the Lean Start-up methodology to your mobile App development, it will become so much easier to build apps that take Google Play or the App Store by storm. This book shows you how to bring together smarter business processes with technical
know-how.
It makes no sense to develop a brilliant app for six months or longer only to find out later that nobody is interested in it. Build a Minimum Viable Product (MVP) first. Validate your
hypotheses early and often. Discover effective product development strategies that let you put Facebook's famous axiom "move fast and break things"
into practice.
A great app without visibility and marketing clout is nothing, so use this book to market your app, making use of effective metrics that help you track and iterate all aspects of project performance.
Table of Contents (22 chapters)
Preface
Free Chapter
Yes, There Is an App for That
Lean Startup Primer
Challenges in Applying Lean to Building Mobile Apps
An Agile Workflow in a Nutshell
A Pragmatic Approach
MVP is Always More Minimal Than You Think
Minimal Viable Product Case Studies
Cloud Solutions for App Experiments
Native, Hybrid, or Cross-Platform
There Is an API for That!
Onboarding and Registration
Do Things That Do Not Scale
Play Store and App Store Hacks
A/B Testing Your App
Growing Traction and Improving Retention
Scaling Strategies
Monetization and Pricing Strategy
Continuous Deployment
Building an Unfair Advantage
The Flyng Case Study
Appendix
Customer Reviews
