In this chapter, we provided an extensive case study that illustrated much of what is discussed in the book. We learned about the Flyng app, covering the things that we did well and did not do well. We have seen what the earliest assumptions were and how we gather feedback. It is important to prove your hypotheses as early as possible. It is important to properly validate them. If not, then it could result in a waste of time. That is what we saw happen with the SAM feature. Maybe it just needs a small pivot to make it a success, which will require some new experiments. These are all the things that perhaps could be applied to your app as well.

As of today, Flyng is still evolving. The adventure is ongoing and we continue to build, measure, and get feedback every day. Sometimes that is tough; but given the good spirit of the team, we will continue to move forward. I have...