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Salesforce B2C Solution Architect's Handbook

Salesforce B2C Solution Architect's Handbook

By : Mike King
4.7 (13)
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Salesforce B2C Solution Architect's Handbook

Salesforce B2C Solution Architect's Handbook

4.7 (13)
By: Mike King

Overview of this book

There’s a huge demand on the market for Salesforce professionals who can create a single view of the customer across the Salesforce Customer 360 platform and leverage data into actionable insights. With Salesforce B2C Solution Architect's Handbook, you’ll gain a deeper understanding of the integration options and products that help you deliver value for organizations. While this book will help you prepare for the B2C Solution Architect exam, its true value lies in setting you up for success afterwards. The first few chapters will help you develop a solid understanding of the capabilities of each component in the Customer 360 ecosystem, their data models, and governance. As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly reworks and unnecessary delays. You’ll learn about the available options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond. Once you’ve mastered the core knowledge, you'll also learn about tools, techniques, and certification scenarios in preparation for the B2C Solution Architect exam. By the end of this book, you’ll have the skills to design scalable, secure, and future-proof solutions supporting critical business demands.
Table of Contents (20 chapters)
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1
Section 1 Customer 360 Component Products
7
Section 2 Architecture of Customer 360 Solutions
13
Section 3 Salesforce-Certified B2C Solution Architect

OM, Payments, Loyalty Management, and B2B

As we discussed in Chapter 3, Direct-to-Consumer Selling with Commerce Cloud B2C, Commerce Cloud is a lot more than just B2C Commerce. Creating a complete commerce solution requires additional components, including OM and Payments, which are also available from Salesforce. Features such as loyalty might be a value-added consideration and if your business also sells B2B, evaluating B2B Commerce is worthwhile.

Each of these is a separate product with its own licensing cost and each should be evaluated like any purchasing decision. In this section, we'll provide a very high-level overview of these products to illustrate why they may or may not be the right fit for your business.

Tip

B2C solutions will always be a mix of Salesforce and non-Salesforce products working together. The important thing is to make the right choice for your business.

Order Management

Salesforce OM provides support for downstream order handling after...

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