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Salesforce B2C Solution Architect's Handbook

Salesforce B2C Solution Architect's Handbook

By : Mike King
4.7 (13)
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Salesforce B2C Solution Architect's Handbook

Salesforce B2C Solution Architect's Handbook

4.7 (13)
By: Mike King

Overview of this book

There’s a huge demand on the market for Salesforce professionals who can create a single view of the customer across the Salesforce Customer 360 platform and leverage data into actionable insights. With Salesforce B2C Solution Architect's Handbook, you’ll gain a deeper understanding of the integration options and products that help you deliver value for organizations. While this book will help you prepare for the B2C Solution Architect exam, its true value lies in setting you up for success afterwards. The first few chapters will help you develop a solid understanding of the capabilities of each component in the Customer 360 ecosystem, their data models, and governance. As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly reworks and unnecessary delays. You’ll learn about the available options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond. Once you’ve mastered the core knowledge, you'll also learn about tools, techniques, and certification scenarios in preparation for the B2C Solution Architect exam. By the end of this book, you’ll have the skills to design scalable, secure, and future-proof solutions supporting critical business demands.
Table of Contents (20 chapters)
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1
Section 1 Customer 360 Component Products
7
Section 2 Architecture of Customer 360 Solutions
13
Section 3 Salesforce-Certified B2C Solution Architect

Seamless identity

The topics we've covered in this chapter have described how to relate customer data records across systems so that a complete and connected picture emerges and new capabilities are unlocked. These capabilities, however, are primarily on the backend data side or to support the organization.

Creating a 360° view of the customer should also benefit the customer, however, and this can break down when the user experience crosses system boundaries.

The most common example of this is creating a hybrid experience for the customer that is partially hosted in B2C Commerce and partially hosted in Experience Cloud (formerly known as Community Cloud). In these cases, we can do a lot to make the two frontend experiences look similar, but customers who create an account in either system are interacting with two different backends.

In B2C Commerce, creating an account or logging in creates a B2C Commerce customer profile record, which handles authentication. On...

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