
Salesforce B2C Solution Architect's Handbook
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Marketing scenarios are those where customer communication at scale, especially with the intent to nurture relationships and drive increases in purchasing, is the primary goal. That could take the form of email or SMS campaigns, advertising, in-app notifications, or a variety of other channels. The foundation of successful marketing campaigns is data. Without understanding customers, it's impossible to design an effective communication strategy to engage them.
When evaluating marketing-focused scenarios, bear in mind two important considerations:
In most cases within the Salesforce Customer 360 ecosystem, the first system will be Marketing Cloud, but the exact combination of licenses and tools could vary....
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