Making a game is a wonderful experience and a lot of hard work, but when designing projects, you have to rely on your experience and gut feelings in order to make it as awesome as possible. Often, in the game industry, we will use playtesting – a process where select people play the game and give feedback, and then we use the feedback we receive to improve the project.

This playtesting is most often done in person; however, by creating games for mobile, a lot of people will be playing your game after release and most of them will have an internet connection. With this combination of people playing the games while also being online, we can send data about how the game is being played to ourselves. This will still allow us to do playtesting with a large variety of people. Being able to look at our data will allow us to check whether the choices that...