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Adobe Illustrator for Creative Professionals

Adobe Illustrator for Creative Professionals

By : Balsar
5 (2)
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Adobe Illustrator for Creative Professionals

Adobe Illustrator for Creative Professionals

5 (2)
By: Balsar

Overview of this book

Adobe Illustrator is a vector-based art tool for visual creatives. It is an industry-standard tool that helps you take a design from concept to completion, including the process of peer collaboration and client feedback. Complete with step-by-step explanations of essential concepts and practical examples, you’ll begin to build confidence as you master the methods of successful illustrators in the industry by exploring crucial tools and techniques of Adobe Illustrator. You’ll learn how to create objects using different tools and methods while assigning varied attributes and appearances. Throughout the book, you’ll strengthen your skills in developing structures for maintaining organization as your illustration grows. By the end of this Adobe Illustrator book, you’ll have gained the confidence you need to not only create content in the desired format and for the right audience but also build eye-catching vector art based on solid design principles.
Table of Contents (17 chapters)
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1
Part 1 – Reviewing the Necessary Knowledge
4
Part 2 – Advanced Illustrator Methods
10
Part 3 – Real-World Applications

Logo development using the Outline view and Shape Builder

When designing the branding for an organization, I would recommend that your conceptual phase for the design be initiated on paper. You will have the freedom to sketch out a large number of options very quickly. This should allow you to develop multiple options much quicker than trying to illustrate them on a computer.

As an example of this technique, I have sketched several possible logos for a fictional video production team called Better Than One Productions, consisting of two co-owners. I want to relay the importance of them being a successful team that works well together, while each offering their individual talents and ideas to the outcome. After creating several possibilities, I chose to build a draft of the lower-right sketch (see Figure 12.1):

Figure 12.1 – Planning phase starting on paper

The lower-right sketch is made up of several simple shapes, which should make it an ideal...

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