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Adobe Illustrator for Creative Professionals

Adobe Illustrator for Creative Professionals

By : Balsar
5 (2)
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Adobe Illustrator for Creative Professionals

Adobe Illustrator for Creative Professionals

5 (2)
By: Balsar

Overview of this book

Adobe Illustrator is a vector-based art tool for visual creatives. It is an industry-standard tool that helps you take a design from concept to completion, including the process of peer collaboration and client feedback. Complete with step-by-step explanations of essential concepts and practical examples, you’ll begin to build confidence as you master the methods of successful illustrators in the industry by exploring crucial tools and techniques of Adobe Illustrator. You’ll learn how to create objects using different tools and methods while assigning varied attributes and appearances. Throughout the book, you’ll strengthen your skills in developing structures for maintaining organization as your illustration grows. By the end of this Adobe Illustrator book, you’ll have gained the confidence you need to not only create content in the desired format and for the right audience but also build eye-catching vector art based on solid design principles.
Table of Contents (17 chapters)
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1
Part 1 – Reviewing the Necessary Knowledge
4
Part 2 – Advanced Illustrator Methods
10
Part 3 – Real-World Applications

Creating industry-standard presentations

When preparing your work for the final presentation, it is imperative that you have several items before you get started. For the two examples in the following subsections, you will be attempting to elicit a positive response from the individuals that view them. They are both intended for marketing, so you will need the images, copy, type, and colors that the client desires. Much of this can be decided through communication prior to the development of the designs.

Brand style guides

A brand style guide (also known as a brand identity guide, brand guidelines, or brand manual) is a document used to express the look and feel of a company's branding. The guide may be presented on screen, hosted online, or offered as a print document. Although there are many variations, the brand style guide might include the following items:

  • Mission statement: A statement supporting the goals or direction the company intends to work towards
  • ...

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