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Architecting AI Solutions on Salesforce

Architecting AI Solutions on Salesforce

By : Lars Malmqvist
4.8 (13)
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Architecting AI Solutions on Salesforce

Architecting AI Solutions on Salesforce

4.8 (13)
By: Lars Malmqvist

Overview of this book

Written for Salesforce architects who want quickly implementable AI solutions for their business challenges, Architecting AI Solutions on Salesforce is a shortcut to understanding Salesforce Einstein’s full capabilities – and using them. To illustrate the full technical benefits of Salesforce’s own AI solutions and components, this book will take you through a case study of a fictional company beginning to adopt AI in its Salesforce ecosystem. As you progress, you'll learn how to configure and extend the out-of-the-box features on various Salesforce clouds, their pros, cons, and limitations. You'll also discover how to extend these features using on- and off-platform choices and how to make the best architectural choices when designing custom solutions. Later, you'll advance to integrating third-party AI services such as the Google Translation API, Microsoft Cognitive Services, and Amazon SageMaker on top of your existing solutions. This isn’t a beginners’ Salesforce book, but a comprehensive overview with practical examples that will also take you through key architectural decisions and trade-offs that may impact the design choices you make. By the end of this book, you'll be able to use Salesforce to design powerful tailor-made solutions for your customers with confidence.
Table of Contents (17 chapters)
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1
Section 1: Salesforce and AI
3
Section 2: Out-of-the-Box AI Features for Salesforce
8
Section 3: Extending and Building AI Features
12
Section 4: Making the Right Decision

Implementing Commerce Cloud Einstein

Commerce Cloud Einstein is Salesforce's AI offering for B2C storefronts built on Commerce Cloud. It is focused on providing easy out-of-the-box offerings that drive fast value. It does so by saving time and effort in setting up the features while providing a great user experience to customers. We will start with the biggest and most important feature: Einstein Product Recommendations.

Einstein Product Recommendations

We have already met the powerful recommendations engine driving Einstein Recommendations in Marketing Cloud. Einstein Product Recommendations is the native Commerce Cloud option for providing recommendations for other products in the catalog. In contrast to the general-purpose Einstein Recommendations, Einstein Product Recommendations is focused entirely on providing good product recommendations as part of an e-commerce website. Therefore, the two are complementary, although they overlap in some functionality.

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