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10 Machine Learning Blueprints You Should Know for Cybersecurity
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Reviews are an important element in online marketplaces as they convey the customer experience and their opinions on products. Customers heavily depend upon reviews to determine the quality of a product, the truth about various claims in the description, and the experiences of other fellow customers. However, in recent times, the number of fake reviews has increased. Fake reviews are misleading and fraudulent and cause harm to consumers. They are prevalent not only on shopping sites but also on any site where there is a notion of reputation through reviews, such as Google Maps, Yelp, Tripadvisor, and even the Google Play Store.
Fraudulent reviews harm the integrity of the platform and allow scammers to profit, while genuine users (sellers and customers) are harmed. As data scientists in the security space, understanding reputation manipulation and how it presents itself, as well as techniques for detecting it, is essential. This chapter focuses on examining...