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Business Intelligence Career Master Plan
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Let us turn our attention to how data behaves in different business units. Why would data behave differently in different business units of the same organization? This occurs because the types of data collected, the goals of business units, and the way the data is used vary. Marketing departments might use data to track customer behavior, identify trends, and target marketing campaigns. Sales managers might use data to help their sales reps track leads, close deals, and measure performance. A finance department might use data to track revenue, expenses, and profitability over time. As you can see from these examples, three teams within the same organization have diverse needs and goals with data.
The way data is used in different business units also varies. In some cases, data is used to make decisions in real time. A marketing team might use data to decide which ads to show to which customers. In other cases, data is used to make decisions...