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Business Intelligence Career Master Plan
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If you are reading this book, good chances are that you have been exposed to BI or have some notion about its capabilities and benefits, but let’s begin by establishing a common concept – BI is like a powerful telescope that helps a business look deep into its operations and the surrounding market. It’s a set of techniques and tools that turn raw data – such as sales numbers, customer feedback, or supply chain info – into easy-to-understand, actionable insights.
Think of it like this – if a business is a ship sailing in the sea, BI is the captain’s map and compass. It helps the business understand where it’s currently docked, which direction it’s heading in, and what obstacles might be in the way. It does so by analyzing the company’s own data (like looking at the ship’s logbook) and also data from the market (like watching the weather and sea currents).
BI can help answer questions such...