
Clojure for Data Science
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It's been disappointing to discover that there is no statistical significance behind the increased dwell time of users on the new site design. Better that we discovered this on a small sample of users before we rolled it out to the world though.
Not to be discouraged, AcmeContent's web team works overtime and devises a suite of alternative site designs. Taking the best elements from the other designs, they devise 19 variations to be tested. Together with our original site, which will act as a control, there are 20 different sites to direct visitors to.
The web team deploys the 19 new site designs alongside the original site. As mentioned earlier, each receives a random 5 percent of the visitors. We let the test run for 24 hours.
The next day, we receive a file that shows the dwell times for visitors to each of the site designs. Each has been labeled with a number, with site 0
corresponding to the original unaltered design, and numbers 1
to 19...
Change the font size
Change margin width
Change background colour