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  • Building Business Websites with Squarespace 7: RAW
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Building Business Websites with Squarespace 7: RAW

Building Business Websites with Squarespace 7: RAW

4.4 (18)
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Building Business Websites with Squarespace 7: RAW

Building Business Websites with Squarespace 7: RAW

4.4 (18)

Overview of this book

This book is ideal for anyone who wants to learn how to use the latest version of Squarespace to create a website from scratch and take it through to go-live. You don't need any prior experience with Squarespace, HTML or CSS, or building websites in general as everything is done using Squarespace's simple, browser-based interface.
Table of Contents (16 chapters)
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Preface
Preface
Why choose Squarespace
About this book
What this book covers
Who this book is for
Conventions
Reader feedback
Customer support
Free Chapter
1
1. Setting Up for Success – Your Website Toolkit
1. Setting Up for Success – Your Website Toolkit
Understanding the process of making a website
Understanding website concepts
Writing a website plan
Gathering materials, ideas, and inspiration
Creating a sitemap
Gathering raw materials
Summary
2
2. Getting Started with Squarespace
2. Getting Started with Squarespace
Signing up for a Squarespace account
Finding your way around Squarespace
Logging in and out of Squarespace
Adjusting basic site settings
Summary
3
3. Working with Squarespace Templates
3. Working with Squarespace Templates
Understanding Squarespace templates
Choosing the right Squarespace template for your site
Summary
4
4. Creating Your Site Framework: Pages, Items, Collections, and Navigation
4. Creating Your Site Framework: Pages, Items, Collections, and Navigation
Understanding Squarespace pages
Adding pages to your site
Organizing your site's navigation
Summary
5
5. Adding, Editing, and Arranging Content in Your Web Pages
5. Adding, Editing, and Arranging Content in Your Web Pages
Understanding Blocks
Adding and removing blocks
Adding basic content to your pages
Arranging blocks on the page
Adjusting images in Squarespace
Adding content to sidebars or footers
Adding links that point to web pages or files
Summary
6
6. Using Blocks to Add Functionality, Rich Media, and Special Features
6. Using Blocks to Add Functionality, Rich Media, and Special Features
Adding images – beyond the standard Image Block
Embedding video into your pages
Adding a Google Map to your site
Capturing data and handling enquiries on your website
Using content blocks to improve internal navigation and highlight content
Inserting sales or donation blocks to make transactions fast and easy
Displaying a price list
Adding audio to your website
Adding a Twitter feed
Other types of blocks
Summary
7
7. Selling Online or Taking Donations with Squarespace Commerce
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7. Selling Online or Taking Donations with Squarespace Commerce
Setting up your Squarespace Commerce store
Creating and managing products
Testing your store
Handling orders
Promoting products and offering discounts
Setting up and managing donations
Handling transactions without Squarespace Commerce
Summary
8
8. Tailoring Your Site's Look and Feel
8. Tailoring Your Site's Look and Feel
Understanding Squarespace template customization
Working with fonts and typography
Adding or creating a logo in Squarespace
Adjusting your website's color scheme
Using background or header images
Adjusting an element's size, position, visibility, or other options
Adjusting Cover Page styles
Summary
9
9. Going Live with Your Website and Driving Traffic to It
9. Going Live with Your Website and Driving Traffic to It
Connecting to social media accounts
Enabling social sharing on your website
Adjusting the final details in your site settings
Testing your site before launch
Making your website live to the public
Driving traffic to your website
Summary
10
10. Managing Your Squarespace Website
10. Managing Your Squarespace Website
Monitoring visitors and activity on your website
Managing comments on your blog
Giving other people access to edit, monitor, or administer your website
Using floating bars on your website
Using Squarespace mobile apps
Summary
11
11. Moving beyond Standard Squarespace Tools
11. Moving beyond Standard Squarespace Tools
Understanding advanced customization options
Finding Squarespace designers and developers
Summary
12
A. Getting Help with Squarespace
A. Getting Help with Squarespace
Knowledge Base
Community Answers
Open a support ticket for 24/7 e-mail support
Live Chat
13
B. Squarespace Templates in a Nutshell
B. Squarespace Templates in a Nutshell
14
C. List of Online Resources Used in This Book
C. List of Online Resources Used in This Book
15
Index
Index

Promoting products and offering discounts

We've now covered the basics of getting your store ready for selling, but there are several other tools in your Squarespace Commerce toolkit that can help you improve sales on your website.

Using Product Blocks to enable quick purchases from anywhere on your site

You can use a Product Block to insert summary information about a single product on any page, blog post, event, sidebar, or anywhere you can insert a Block. This is a great way to cross-promote products that relate to the topic of the page or give products an extra boost by highlighting them in prominent places. The best part is that you can also include the Add to Cart button, which means that customers can purchase with a single click without ever needing to navigate to your Products page(s). Here's an example of a Product Block on a standard page:

To add a Product Block, follow these steps:

  1. Go to the page where you want to insert the block, open the Content Editor, and click on the Insert...

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