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Salesforce End-to-End Implementation Handbook
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Data is the business currency of the present and the future. Some might even argue it is your organization’s most valuable asset, other than your employees, of course.
Important as it is, many organizations struggle to truly leverage the data they have at their disposal. Next to siloed data, I would argue that data management and the governance of the quality of their data is the biggest challenge preventing organizations from reaching their full potential with Salesforce.
Let’s jump right in and look at your data life cycle.
To be able to effectively manage and govern your Salesforce data, we first need to understand a few definitions and concepts.
Let’s start by understanding the different data categories you manage in your Salesforce org:
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