Empowering Marketing and Sales with HubSpot
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Empowering Marketing and Sales with HubSpot
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Overview of this book
Empowering Marketing and Sales with HubSpot is your comprehensive solution to using HubSpot to achieve your business goals with a flexible and lean approach. With this book, you’ll implement out-of-the-box solutions provided by HubSpot for sales and marketing professionals using all the tools needed to effectively manage your business campaigns, sales, and marketing automation processes.
This book will take you through steps to ensure your investment in HubSpot pays off from Day 1. You’ll learn how to set up HubSpot correctly and understand how to generate quick wins for your organization. Next, you will work with important HubSpot tools for SEO, social media, and ads. The book will also show you how to use HubSpot for conversational marketing and create a marketing funnel using HubSpot’s lead capture and engagement tools. In addition to this, you will get to grips with building custom reports, dashboards, and notifications to stay on top of company marketing goals. Later, you will learn how to use HubSpot for inbound marketing and for every type of business, such as manufacturing, agriculture, and eCommerce.
By the end of this HubSpot book, you will have the skills you need to be able to set up effective marketing campaigns and leverage the insights gleaned from sales efforts using just one platform.
Table of Contents (20 chapters)
Preface
Part 1: HubSpot – Starting Off HubSpot
Free Chapter
Chapter 1: Overview of HubSpot – What you MUST Know
Chapter 2: Generating Quick Wins with HubSpot in the First 30 Days
Chapter 3: Using HubSpot for Managing Sales Processes Effectively
Chapter 4: Empowering Your Sales Team through HubSpot
Part 2: Scaling Your Business with HubSpot
Chapter 5: Increasing Online Visibility Using HubSpot's SEO Tool
Chapter 6: Getting Known Through Social Media on HubSpot
Chapter 7: Expanding Your Reach with Paid Ads Managed on HubSpot
Chapter 8: Conducting a Portal Audit
Chapter 9: Converting Your Visitors to Customers
Chapter 10: Revive Your Database with HubSpot Email Marketing Tools
Chapter 11: Proving That Your Efforts Worked Using the Reports
Part 3: Is HubSpot Right for Your Business?
Chapter 12: Inbound or Outbound – Which Is Better for Your Business?
Chapter 13: Leveraging the Benefits of the Marketing Flywheel
Chapter 14: Using HubSpot for All Types of Businesses
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