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Salesforce AppExchange Success Blueprint
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Salesforce Connect is a cloud integration service that allows Salesforce users to access and manage data in external apps, right from within Salesforce. It uses the OData (Open Data Protocol) for data integration, allowing Salesforce to interact with data in external systems using RESTful APIs.
OData is an open standard protocol that allows for the creation and consumption of queryable and interoperable RESTful APIs in a simple and standard way. It enables full CRUD support (Create, Read, Update, Delete) to an external system from Salesforce.
For ISVs, Salesforce Connect offers a significant advantage. It is available for free as a benefit for ISV partners, with each partner receiving three licenses per customer to connect to partner-owned data sources. This means that ISVs can integrate their own external data sources into their Salesforce applications at no additional cost.
However, it’s important to note that there...
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