Dynamics 365 Customer Engagement and No-Code/Low-Code

Over the last few years, we have heard and read many times about no-code/low-code technologies, but what does it really mean when we talk about a platform such as Dynamics 365 Customer Engagement?

As most of us already know, Dynamics 365 Customer Engagement, also known as Dynamics CRM, offers a series of applications with out-of-the-box functionality to solve specific use cases for sales, customer service, field service, marketing, and project operations scenarios. However, far from being a canned product that we have to take and accept as it comes, the Power Platform allows us to adapt out-of-the-box Dynamics 365 Customer Engagement applications and create new applications that can integrate with each other, without the need for any development.

In this first chapter, we will learn why and since when we can consider Dynamics 365 Customer Engagement related to a no-code/low-code development platform, and the constraints that it can present when we face a project.

By the end of the chapter, you will have learned how to position the Power Platform no-code/low-code platform surrounding Dynamics 365 Customer Engagement projects, and what some of the most important challenges are that this new no-code/low-code paradigm introduces, as well as new opportunities.

In this chapter, we will cover the following topics:

• Understanding Dynamics 365 Customer Engagement DNA
• Low-code is not necessarily low cost
• Exploring new opportunities and challenges