Before we start on the technical aspects of creating an application release, there are a few prerequisites to consider. The application name is probably set by now, but do you have a great description for it? Do you know how to articulate the key features of your software in a way that will grab the attention of potential users? Have you (or your design team) created a great app icon that will be memorable and somehow indicative of its functionality?
If you will not be distributing through a managed channel such as an app store, you should consider how the application will be discovered by your target audience. There's a lot of discussion and information online about Search Engine Optimization (SEO) and a growing amount about App Store Optimization (ASO), so we will not go into detail here. What's clear in the current software climate is that ease...
