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Microsoft Dynamics 365 AI for Business Insights

Microsoft Dynamics 365 AI for Business Insights

By : Dmitry Shargorodsky
4.4 (7)
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Microsoft Dynamics 365 AI for Business Insights

Microsoft Dynamics 365 AI for Business Insights

4.4 (7)
By: Dmitry Shargorodsky

Overview of this book

If there is one hot topic being discussed in every boardroom meeting today, it’s AI. With Microsoft Dynamics 365 AI proving to be a game-changer, it’s essential for business professionals to master this tool. Microsoft Dynamics 365 AI for Business Insights will help you harness AI across key business functions to streamline processes and enhance customer experiences. Written by a seasoned professional with 15+ years of experience, this book guides you through Dynamics 365 AI’s practical applications across sales, customer service, marketing, and finance departments. You'll learn how to enhance customer experiences, streamline sales processes, optimize marketing strategies, and improve financial forecasting. This book also explores the integration of generative AI tools such as OpenAI Service, Azure Open AI, language models, and Microsoft Copilot within the Dynamics 365 ecosystem. With real-world examples, case studies, and expert insights, you’ll discover the transformative potential of this powerful toolkit. As well as driving sales insights and implementing fraud protection, you’ll explore emerging AI trends, Microsoft's roadmap for Dynamics 365 AI, and the upcoming features. By the end, you’ll be all set to unlock new growth opportunities using Dynamics 365 AI.
Table of Contents (18 chapters)
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1
Part 1: Foundations of Dynamics 365 AI
4
Part 2: Implementing Dynamics 365 AI Across Business Functions
9
Part 3: Advanced Applications and Future Directions
14
Part 4: Looking Ahead

Marketing Optimization with Dynamics 365 AI

In the advancing field of digital marketing, the integration of artificial intelligence (AI) through platforms such as Microsoft Dynamics 365 is creating a significant shift in marketing strategies. In this chapter, we delve into the transformative impact of AI in the realm of marketing, highlighting how this technology is reshaping marketing efforts to be more effective and data-driven.

We commence our exploration with AI-driven customer segmentation and campaign targeting. This section will explore how Dynamics 365 AI utilizes advanced algorithms to analyze extensive customer data. By doing so, it segments customers beyond traditional demographics, considering their behaviors and preferences. This approach allows for highly targeted and efficient marketing campaigns, tailored to meet the specific needs and interests of different customer groups.

Progressing further, the chapter discusses personalized recommendations and cross-selling...

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