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Mastering WooCommerce

Mastering WooCommerce

By : Rauland
5 (3)
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Mastering WooCommerce

Mastering WooCommerce

5 (3)
By: Rauland

Overview of this book

Author Patrick Rauland is a WooCommerce expert with a deep-rooted passion for the platform. Drawing from his multifaceted experience as a customer, WooCommerce support team member, core developer, release leader, and conference planner, he presents the latest edition of this guide to help you master every facet of launching and managing a successful WooCommerce store. From initiation to seamless integration of essential components such as payments, shipping, and tax configurations, this book takes you through the entire process of establishing your online store. You’ll then customize your store's visual identity, optimizing for search engines and advanced sales management through Point of Sale (POS) systems, outsourced fulfillment solutions, and external reporting services. You’ll then advance to enhancing the user experience, streamlining reorders, and simplifying the checkout process for your customers. With this new edition, you’ll also gain insights into secure hosting and bug fixing and be prepared for updates. That’s not all; you’ll build a promotional landing page, ensure store safety, contribute to the WooCommerce community, and design custom plugins for your unique needs. By the end of this WooCommerce book, you'll emerge with the skills to run a complete WooCommerce store and customize every aspect of the store on the frontend as well as backend.
Table of Contents (20 chapters)
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1
Part 1: Exploring the essentials of an ECommerce Store
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Chapter 2: All About Configuring Products
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Part 2: Managing an Online Store
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Chapter 6: Syncing Product Data
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Chapter 8: Using Fulfillment Software
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Part 3: Customizing the Appearance and Functionality of Your Store
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Chapter 11: Customizing the Product Page
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Index
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Measure and test everything

Now that we have everything set up, it’s worth measuring and testing if it works. Oftentimes, when you launch a new product, you don’t know what resonates the most with your audience. It’s common to have a few guesses and you want to test them.

To collect the best data you can set up an A/B test, where certain users see one version of the landing page and other users see the second version. We can then compare which group had a higher conversion rate, and figure out which marketing message resonates with our audience. However, not everyone has enough traffic to realistically A/B test their pages or their site.

How much traffic do you need to A/B test?

If you want to run actual A/B tests you need quite a bit of data to prove that one variation is better than the other. In e-commerce, the two most common conversion events are add-to-carts and checkouts. You’ll need thousands of these events to prove one way or the other...

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