What this book covers

Chapter 1, Planning for Magento, introduces you to Magento 2 with a discussion of its technical considerations, its multistore methodology, and how to apply this key feature to your plans for multiple stores.

Chapter 2, Installing Magento 2, provides keys to ensure that you have a successful Magento 2 installation as well as guidance to plan your categories, backups, and security.

Chapter 3, Managing Products, teaches you about how Magento manages products and categories.

Chapter 4, Designs and Themes, explores the new Magento 2 theming structure and shows you how to customize your store for your brand.

Chapter 5, Configuring to Sell, covers the entire sales process, including payment systems, shipping methods, taxes, and transactional e-mails.

Chapter 6, Managing Non-Product Content, discusses the Magento content management system that helps you create pages and layouts to communicate your brand.

Chapter 7, Marketing Tools, covers the various Magento features that work to drive more business—and repeat business—to your store.

Chapter 8, Extending Magento, dives into the powerful extendibility of the platform, including how to build your own Magento 2 extensions.

Chapter 9, Optimizing Magento, takes an in-depth look at the core Magento 2 data architecture and how you can tune your Magento store for maximum speed.

Chapter 10, Advanced Techniques, guides more technical readers through processes that improve Magento reliability and stability.

Chapter 11, A Pre-Launch Checklist, provides an easy-to-follow checklist to use when taking a new Magento 2 store online.