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  • Book Overview & Buying WooCommerce Cookbook
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WooCommerce Cookbook

WooCommerce Cookbook

By : Rauland
3.4 (12)
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WooCommerce Cookbook

WooCommerce Cookbook

3.4 (12)
By: Rauland

Overview of this book

If you have ever built or managed a WordPress site and want to add e-commerce functionality into your site, WooCommerce and this book are perfect for you. Learning how to use WooCommerce through this series of recipes will give you a solid platform to add any future e-commerce needs.
Table of Contents (12 chapters)
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Preface
Preface
What this book covers
What you need for this book
Who this book is for
Sections
Conventions
Reader feedback
Customer support
Free Chapter
1
1. WooCommerce Basics
1. WooCommerce Basics
Introduction
Installing WooCommerce
Setting your store location and currency
Finding documentation on WooThemes.com
Installing WooCommerce plugins
Installing official WooThemes plugins
Manually creating WooCommerce pages
Creating a WooCommerce plugin
Adding a currency to WooCommerce
2
2. Adding Products
2. Adding Products
Introduction
Adding a simple product
Adding an image gallery to a product
Changing image sizes in WooCommerce
Adding a downloadable file to a product
Adding global product attributes
Adding a variable product
Adding an extra fee to a product with the Product Add-ons plugin
Adding a product bundle with the Product Bundles plugin
Bulk-uploading products with a CSV File
Removing product tabs
Reordering product tabs
3
3. Changing the Product Organization
3. Changing the Product Organization
Introduction
Changing the number of products per page
Changing the number of columns on the Shop page
Adding filtered navigation with the Layered Nav widget
Making the Add to Cart button go straight to the checkout page
Adding a custom tab to the product page
Adding social media sharing icons to your product page
Adding a Product Search widget
Allowing users to search by SKU
Adding extra sorting options on the Shop page
Sorting products from the oldest to the most recent
Adding a site-wide notice
Displaying the amount saved for on-sale products
Displaying the amount saved as a percentage
Changing the breadcrumb separator
4
4. Running a Membership Site
4. Running a Membership Site
Introduction
Adding a subscription product with the WooCommerce Subscriptions plugin
Creating pricing tables with the Easy Pricing Tables plugin
Adding member-only pricing with the Dynamic Pricing plugin
Displaying special pricing for logged-in users with the Conditional Content plugin
Creating members-only content
Creating a members-only store
Making subscription payments more consistent
Customizing the subscription price string
Creating a custom subscription interval
Exporting subscription orders
5
5. Setting Up Shipping Methods
5. Setting Up Shipping Methods
Introduction
Setting a minimum order amount to unlock free shipping
Configuring Flat Rate Shipping
Creating shipping classes
Getting live shipping quotes with USPS
Creating a table of shipping rates with Table Rate Shipping
Allowing shipping only to the continental US
Enabling free shipping on a per product basis
Tracking your shipments with Shipment Tracking
Exporting orders for fulfillment to ShipStation
6
6. Getting Paid
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6. Getting Paid
Introduction
Configuring the PayPal gateway
Configuring the Simplify Commerce gateway
Configuring the Stripe gateway
Enabling HTTPS on checkout
Enabling HTTPS on specific pages
Tracking e-commerce transactions with Google Analytics
Creating an invoice
Adding a fee per gateway using the Payment Gateway based Fees extension
7
7. Modifying the Checkout Process
7. Modifying the Checkout Process
Introduction
Adding a Terms & Conditions page
Opening the Terms & Conditions page in a pop-up
Adding a newsletter signup to the checkout page
Adding or removing checkout fields
Modifying the image size of related products
Adding an Empty Cart button to the cart page
Hiding all checkout fields for virtual products
Adding banners to remind customers of upgrades
Hiding the Coupon field
Skipping the cart and going straight to checkout
Creating a one-page checkout
Adding a default country and state to the checkout page
8
8. Managing Orders and Taxes
8. Managing Orders and Taxes
Introduction
Sending a note to a customer
Refunding an order
Importing orders from another store
Sending order information to third parties with the Advanced Notifications plugin
Making the order numbers sequential
Giving away products
Manually entering tax rates
Automatically calculating tax rates with the TaxJar plugin
Setting a post code for correct taxation with the Local Pickup setting
9
9. WooCommerce Theming
9. WooCommerce Theming
Introduction
Declaring support for WooCommerce
Displaying the accepted credit cards
Adding a cart icon to the menu
Overriding WooCommerce templates
Using WooCommerce hooks
Displaying an image on the category archive page
Writing CSS to customize the Add to Cart button
Creating a product slideshow
Removing a product category from the Shop page
10
10. Exploring More with WooCommerce
10. Exploring More with WooCommerce
Introduction
Enabling WooCommerce Reviews
Hiding reviews from the Category/Shop page
Displaying positive reviews in the product description
Cloaking an affiliate link
Creating a regular expression for a cloaked affiliate link
Creating a coupon with restrictions
Bulk-generating coupons with the Smart Coupons plugin
Changing the default e-mail's from address
Sending follow-up e-mails after purchase
11
Index
Index

Tracking e-commerce transactions with Google Analytics

If you're building your first e-commerce store, you might think that getting a lot of traffic to your site is always good. While traffic is usually good, it helps if you can figure out whether your traffic is actually buying. When you send e-commerce data to Google Analytics, you can figure out exactly which traffic is buying. You could see that users from Facebook typically spend $5–10 whereas users who come from your newsletter spend $50–100. Now that you have the numbers, you can make more informed decisions.

This is one of the steps that I recommend for every single e-commerce store. Even if you don't plan on using the data, it will only take a few minutes to set up. Moreover, if you decide you want to use the data down the line, you will have a huge backlog of data.

Getting ready

You should already have a free Google Analytics account set up for your website. You should also be using a plugin to send your non-e-commerce traffic data...

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