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IBM SPSS Modeler Cookbook

IBM SPSS Modeler Cookbook

By : Keith McCormick, Abbott
4.4 (20)
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IBM SPSS Modeler Cookbook

IBM SPSS Modeler Cookbook

4.4 (20)
By: Keith McCormick, Abbott

Overview of this book

IBM SPSS Modeler is a data mining workbench that enables you to explore data, identify important relationships that you can leverage, and build predictive models quickly allowing your organization to base its decisions on hard data not hunches or guesswork. IBM SPSS Modeler Cookbook takes you beyond the basics and shares the tips, the timesavers, and the workarounds that experts use to increase productivity and extract maximum value from data. The authors of this book are among the very best of these exponents, gurus who, in their brilliant and imaginative use of the tool, have pushed back the boundaries of applied analytics. By reading this book, you are learning from practitioners who have helped define the state of the art. Follow the industry standard data mining process, gaining new skills at each stage, from loading data to integrating results into everyday business practices. Get a handle on the most efficient ways of extracting data from your own sources, preparing it for exploration and modeling. Master the best methods for building models that will perform well in the workplace. Go beyond the basics and get the full power of your data mining workbench with this practical guide.
Table of Contents (11 chapters)
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10
Index

Assessing the situation by Meta Brown

Modern computers and software make it easy to dive into data and explore, so why delay the action with assessment and planning? Why not get right down to business and see what develops? Your organization, be it business, a government agency, or nonprofit, has a mission. Your role as a data miner is to provide relevant information in support of that mission. Assessment and planning early in the data mining process aligns your efforts with management goals and maximizes your chances of developing information that is actionable, rather than merely interesting.

Time is your most precious resource, so ensure that you use it to meet the expectations set out for you. There's a simple survival motivation—if you don't deliver what your manager requires, and on time, it won't be good for you. Yet you want more than mere survival. It feels good to uncover really useful information, to find something that was not obvious to others, or to give...

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