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Tokenomics

Tokenomics

By : Sean Au , Thomas Power(GBP)
3.4 (9)
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Tokenomics

Tokenomics

3.4 (9)
By: Sean Au , Thomas Power(GBP)

Overview of this book

Tokenomics is the economy of this new world. This is a no-holds-barred, in-depth exploration of the way in which we can participate in the blockchain economy. The reader will learn the basics of bitcoin, blockchains, and tokenomics; what the very first ICO was; and how over a period of 5 years, various projects managed to raise the enormous sums of money they did. The book then provides insights from ICO experts and looks at what the future holds. By comparing the past, current, and future of this technology, the book will inform anyone, whatever motivates their interest. The crypto shift of blockchains, ICOs, and tokens is much more than just buying bitcoins, creating tokens, or raising millions in a minute in an ICO. It is a new paradigm shift from centralized to decentralized, from closed to open, and from opaqueness to transparency. ICOs and the creation of tokens during the craze of 2017 needed a lot of preparation, an understanding of cryptocurrencies and of emerging legal frameworks, but this has spurred a new movement to tokenize the world. The author gives an unbiased, authoritative picture of the current playing field, exploring the token opportunities and provides a unique insight into the developing world of this tokenized economy. This book will nourish hungry minds wanting to grow their knowledge in this fascinating area.
Table of Contents (16 chapters)
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3
3. The Potential of ICOs
15
Index

Chapter 9. Social Media and Influencers

"You never get a second chance to make a good first impression."

– Will Rogers

Whether you agree or disagree, like or dislike it, use or don't use it, you cannot deny the power of social media, and the power of influencers in today's world. A growing number of people are trying to create a following, build a brand, or increase their ability to influence in an ever-growing and connected world.

The crypto and ICO world is really no different, with the focus still very much on building a community of followers, users, investors, and evangelists, who can then help to spread the word. The bigger the community, the more people there are to potentially buy the token.

In this chapter, we start a little off the beaten track by first of all considering what social media is. We then look at how ICOs use social media, before understanding the world of influencers, and...

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