
AI Blueprints
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Social media is an obvious source of insights about the public's interactions with one's brands and products. No marketing department in a modern organization fails to have one or more social media accounts in order to publicize their marketing efforts but also to collect feedback in the form of likes, mentions, retweets, and so on. Some social media services such as Twitter provide APIs for keyword searches to identify relevant comments by users all around the world. However, these keyword searches are limited to text – it's not possible to find tweets that, say, include a photo of a particular brand.
However, using DL, we can make our own image filter, and thereby detect a previously untapped source of feedback from social media. We will focus on Twitter and use somewhat generic keyword searches to find tweets with photos. Each photo will then be sent through a custom classifier to identify if any logos of interest are found in the photos. If found, these photos,...