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Learning Social Media Analytics with R

Learning Social Media Analytics with R

By : Sarkar, Karthik Ganapathy, Raghav Bali, Sharma
5 (4)
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Learning Social Media Analytics with R

Learning Social Media Analytics with R

5 (4)
By: Sarkar, Karthik Ganapathy, Raghav Bali, Sharma

Overview of this book

The Internet has truly become humongous, especially with the rise of various forms of social media in the last decade, which give users a platform to express themselves and also communicate and collaborate with each other. This book will help the reader to understand the current social media landscape and to learn how analytics can be leveraged to derive insights from it. This data can be analyzed to gain valuable insights into the behavior and engagement of users, organizations, businesses, and brands. It will help readers frame business problems and solve them using social data. The book will also cover several practical real-world use cases on social media using R and its advanced packages to utilize data science methodologies such as sentiment analysis, topic modeling, text summarization, recommendation systems, social network analysis, classification, and clustering. This will enable readers to learn different hands-on approaches to obtain data from diverse social media sources such as Twitter and Facebook. It will also show readers how to establish detailed workflows to process, visualize, and analyze data to transform social data into actionable insights.
Table of Contents (10 chapters)
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Preface
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Preface
What this book covers
What you need for this book
Who this book is for
Conventions
Reader feedback
Customer support
Downloading the color images of this book
Free Chapter
1
1. Getting Started with R and Social Media Analytics
1. Getting Started with R and Social Media Analytics
Understanding social media
Social media analytics
Getting started with R
Data types
Data analytics
Machine learning
Text analytics
Summary
2
2. Twitter – What's Happening with 140 Characters
2. Twitter – What's Happening with 140 Characters
Understanding Twitter
Revisiting analytics workflow
Trend analysis
Sentiment analysis
Follower graph analysis
Summary
3
3. Analyzing Social Networks and Brand Engagements with Facebook
3. Analyzing Social Networks and Brand Engagements with Facebook
Accessing Facebook data
Analyzing your personal social network
Analyzing an English football social network
Analyzing English Football Club's brand page engagements
Summary
4
4. Foursquare – Are You Checked in Yet?
4. Foursquare – Are You Checked in Yet?
Foursquare – the app and data
Category trend analysis
Recommendation engine – let's open a restaurant
The sentimental rankings
Venue graph – where do people go next?
Challenges for Foursquare data analysis
Summary
5
5. Analyzing Software Collaboration Trends I – Social Coding with GitHub
5. Analyzing Software Collaboration Trends I – Social Coding with GitHub
Environment setup
Understanding GitHub
Accessing GitHub data
Analyzing repository activity
Analyzing repository trends
Analyzing language trends
Summary
6
6. Analyzing Software Collaboration Trends II - Answering Your Questions with StackExchange
6. Analyzing Software Collaboration Trends II - Answering Your Questions with StackExchange
Understanding StackExchange
Data Science and StackExchange
Demographics and data science
Challenges
Summary
7
7. Believe What You See – Flickr Data Analysis
7. Believe What You See – Flickr Data Analysis
A Flickr-ing world
Accessing Flickr's data
Understanding Flickr data
Understanding interestingness – similarities
Are your photos interesting?
Challenges
Summary
8
8. News – The Collective Social Media!
8. News – The Collective Social Media!
News data – news is everywhere
Sentiment trend analysis
Topic modeling
Summarizing news articles
Challenges to news data analysis
Summary
9
Index
Index

What this book covers

Chapter 1, Getting Started with R and Social Media Analytics, builds on foundations related to social media platforms and analyzing data relevant to social media. A concise introduction to R is given, including coverage of R syntax, data constructs, and functions. Basic concepts from machine learning, data analytics, and text analytics are also covered, setting the tone for the content in subsequent chapters.

Chapter 2, Twitter – What's Happening with 140 Characters, sets the theme for social media analytics with a focus on Twitter. It leverages R packages to extract and analyze Twitter data to uncover interesting insights through multiple use-cases, involving machine learning techniques such as trend analysis, sentiment analysis, clustering, and social graph analysis.

Chapter 3, Analyzing Social Networks and Brand Engagements with Facebook, focuses on analyzing data from perhaps the most popular social network in the world—Facebook! Readers will learn how to use the Graph API to retrieve data as well as use frameworks such as Netvizz to extract brand page data. Techniques to analyze personal social networks will be covered in detail. Besides this, readers will gain conceptual knowledge about social network analysis and graph theory. This knowledge will be used in action by analyzing a huge network of football brand pages to understand relationships, page engagement, and popularity.

Chapter 4, Foursquare – Are You Checked in Yet?, targets the popular social media channel Foursquare. Readers will learn how to collect this data using the Foursquare APIs. Steps for visualizing and analyzing this data will be depicted to uncover insights into user behavior. This data will be used to define and solve some analytics use-cases, which include sentiment analysis, graph analytics, and much more.

Chapter 5, Analyzing Software Collaboration Trends I – Social Coding with GitHub, introduces the popular social coding and collaboration platform GitHub for analyzing software collaboration trends. Readers will gain insights into using the GitHub API from R to extract useful data pertaining to users and repositories. Detailed analyzes of repository activity, repository trends, language trends, and user trends will be presented with real-world examples.

Chapter 6, Analyzing Software Collaboration Trends II – Answering Your Questions with StackExchange, introduces the StackExchange platform through its data organization and access methods. Readers learn and uncover interesting collaboration, demographic, and other patterns through use cases which leverage visualizations and different analysis techniques learned in previous chapters.

Chapter 7, Believe What You See – Flickr Data Analysis, presents Flickr through its APIs and uses some amazing packages such as piper, dplyr, and so on to extract data and insights from some complex data formats. The chapter also leverages machine learning concepts like clustering and classification to better understand Flickr.

Chapter 8, News – The Collective Social Media!, deals with analysis of free and unstructured text. Readers will learn how to collect news data from web sources using methodologies like scraping. The basic analysis on the textual data will consist of various statistical measures. Readers will also gain hands-on knowledge on advanced analysis like sentiment analysis, topic modeling, and text summarization on news data based on some interesting use cases.

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